We Set, You Smash

Applied Business Management (ABM)

Why ABM?

Applied Business Management (ABM) Program is designed specifically for budding entrepreneurs and founders/Co-founders who either have an idea to start a business or have already set up a startup. The Approach here is hands-on, applying management principles and frameworks in real-life, to face business challenges.

Here are the highlights!!

  1. First, the objective of this training program is to teach and train the participants on the management of the business – their startup. The program’s focus is on the immediate deliverable – a Business Plan!

  2. The second, this course introduces management principles and tools that can be applied right away in your business.

  3. Third and most important one is time. Time is essence; time is money. An MBA course takes 2 years. Very few entrepreneurs can afford the luxury of spending 2-years in campus before diving into business. ABM program is structured in such a way that the participants can complete it while they are on the business, within 3 months.

  4. Participants also get consulting support for the Business Plan for an extended period of 1 month after the program.

The Goal and the Objective

ABM is a hands-on acceleration training program for startup founders and aspiring entrepreneurs, to kick-start and accelerate their startups.

The goal: to impart the management skills, by exposing the participants to the fundamentals of management and various frameworks that startups can start using in their business right away.

The objective: at the end of the program, each startup team (founder and his/her co-founders) shall prepare an investment-worthy Business Plan that includes the Go To Market Strategy (GTM) and Financial Plan.